For Ace Hardware’s Father’s Day campaign, I led the art direction and visual development of a photography suite created to anchor the brand’s seasonal storytelling. Shot primarily for the monthly circular, the imagery was designed with cross-channel scalability in mind—extending seamlessly across site, email, social, and in-store print.
I focused on crafting warm, approachable scenes that elevated everyday tools and outdoor essentials into gift-worthy moments. In addition to directing the photography, I designed the specialty Father’s Day gifting circular, ensuring a cohesive visual narrative from concept through execution.
