Walgreens pharmacy library
Walgreens was in the process of rebranding during the onset of COVID-19 and identified an urgent need for a robust and ownable stock asset library featuring Walgreens pharmacists.
I was part of the team tasked with creative concepting and strategy and I had the opportunity to lead the artistic vision. I suggested shooting the photography in a documentary-style, and capturing video footage with a hand-held camera, with intent to create a library of assets that felt real, authentic and candid — an honest reflection of candid moments between Walgreens pharmacists and customers.
I scouted the photographer, casted talent, developed shot lists, and collaborated closely with the external production team to remotely art direct via Zoom due to pandemic-restrictions. The final library went live in Q4 2020, and consists of over 2,000 images and video vignettes to accommodate different formats across the Walgreens brand ecosystem.
Art directors: Brit Hudgins & Jamie Fintz
Walgreens producer: Katie Hawkins
Hogarth producer: Amanda Erinc
Photographer & director: Stephanie Bassos
DP: Myles Beeson
Agency: Hogarth Worldwide
Production company: Trybe Production Collective
Casting: Trigger Chicago Casting
Wardrobe: Lavi Toma
Makeup: Jen Brown
Still photography
Pre-pro & art direction
I developed the strategy, art direction and built out a robust shot list for a 3-day photo / video shoot. I also scouted Stephanie Bassos, an editorial photographer based out of Chicago, whose style and personality were a great fit for capturing the concept of the shoot.
Video highlights reel
We shot photography and video in tandem to maximize production efficiency. As part of my art direction, I proposed the loose, handheld footage approach to align with the authentic human concept of the creative strategy.
