Ace Garden Place | Integrated Campaign & Retail Program
Creative Director: Samantha Hartd
Associate Creative Director: Hua Conroy
Copywriter: Frank Oles
Design Lead: Brit Hudgins
As Design Lead, I helped shape the visual identity and overall look and feel of the Ace Garden Place campaign and retail program. I built the campaign across a wide range of touchpoints including digital marketing, in-store signage, retailer resources, training materials, a retailer playbook, and tradeshow experiences. The program launched as a scalable platform that unified branding, merchandising, and education while contributing to measurable business results, including higher store sales, lawn and garden sales, and customer engagement.
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