Walgreens Back-to-School Retail Campaign

Creative VP: Ben Nelson
Creative Director: YoonJung Park
Associate Creative Director: Keisha Lewis
Copy Director: Jonathan Messinger
Art Director: Brit Hudgins & Taylor Banasik

The FY24 Back-to-School campaign positions Walgreens as the destination for value and convenience when it comes to back to school. By highlighting Walgreens’ convenience options and their wide assortment, customers will see Walgreens makes it fun and easy to get everything families need before school starts.

Proof of Concept

Aisle Signage

Email Marketing

Digital Banner

Paid Social