Walgreens health asset library
As part of the initiative to scale Walgreens Health content and drive more organic traffic through SEO search, I was tasked with creating mass batches of custom Health-related product photography, lifestyle photography and custom illustrations.
For these quarterly initiatives, I led the concepting, design and art direction of around 40 images per quarter. I worked closely with Walgreens Clinical, SEO and Marketing teams to ensure imagery was strategically and medically accurate.
Art direction: Brit Hudgins
Editor/ Copywriter: Emily Ornberg
Walgreens clinical expert: Emily Shafer
Photographer: Anthony Tahlier
Prop stylists: Amanda Wolfson Davis
HMU: Jen Brown
Lifestyle photography
Brand illustration
Editorial illustration
Illustrations by Dani Knight