Summer Skin Care

Art Direction, Designer, Songwriter: Brit Hudgins
Copywriter: Emily Ornberg

Many of Walgreens’ competitor’s summer campaigns focus on the convenience of seasonal shopping. Walgreens decided to create a differentiating campaign and call to action that heralds our commitment to health and wellness—“Save Your Skin.”

This campaign serves our target audience—busy, family-oriented, working moms—with memorable and engaging tips and tools on how to protect her and her family’s skin. The content was strategically placed to reach her wherever she was across media and social channels.

“Save Your Skin” Jingle Video: Facebook & Instagram

Storyboard

Screen Shot 2019-07-09 at 9.21.15 PM.png

Screen Shot 2019-07-09 at 9.21.23 PM.png

Pinterest

Walgreens Blog: Sun Care Content

Walgreens Sun Care Social Campaign

Art Direction: Brit Hudgins
Songwriting: Brit Hudgins
Copywriting: Emily Ornberg
Production: Heave-Ho Studios
Photography: Kip Swehla